The "Pause Effect" is what I like to call the 2-5 seconds extra a potential buyer spends looking at a certain MLS listing photo over others posted online.
With potential home buyers spending hours clicking through photos online, what can a listing agent do to make the potential buyer "pause" on theirs?
To find this out I went to the source, potential buyers.
While speaking with potential buyers in the Raleigh/Durham area, I asked "What makes you "pause" when looking at photos online as opposed to just clicking through?"
I received various responses, here are some of them:
"When I see an empty room I just look at wall color, flooring, and size, then click"
"If the photos look blurry it irritates me and I probably won't even look at the rest of the pictures"
"I like seeing how they (the owner) decorated their house to see if my furniture would fit"
"I'll pause to look at the trash they have piled up"
After receiving the initial responses from the potential buyers, I asked them about the importance of the decor specifically.
Here are some of the responses I received:
"Sometimes you can tell how old a home is by the decor"
"If they don't have nice furniture I'll sometime pause to tell my husband to come look at how bad it is"
Taking these critiques into consideration, you now know that their are two types of pauses that can occur: Positive and Negative.
In part 2 of this blog I will delve deeper into how to create a Positive Pause Effect and the positive results that will occur!
If you are looking to sell your home and want to increase your "Pause Effect", we can help. Professional Home Staging and Design is experienced in creating a look to sell!
No comments:
Post a Comment