Homes can be considered products such as shoes, jeans, flowers, etc. It is the seller's job to present the product in an appealing manner in order to entice buyers to react. A house on the market may need to look differently than a home that is settled by a family. In order for real estate agents to make a sale, the home must look inviting and receptive to a large pool of people rather than exhibiting the style of one family. How are real estate agents able to appeal to potential buyers? Home staging services is the answer.
Home staging and design is performed so the house can compete with others on the market, and ultimately, outshine the competition in alluring buyers. Regardless of price and location, home staging professionals use a set of guidelines to review your house for compliance. Based on preset standards, necessary changes are made and a certificate is granted.
A home staging certificate is attractive to real estate agents because this tells them that the home is ready for show. Agents understand that a beautifully-staged home is going to sell faster and look more appealing to potential buyers.
The worth of interior design home staging is easy to prove to real estate agents, yet some homeowners are not aware of the advantages. Some homeowners may be under the impression that showing their home as it is can entice buyers; they may believe their own sense of style and interior decorating is enough to intrigue any buyer in the market. This is not always or often true. Such a belief can cost the homeowner time and money regarding the sale of the house.
Many houses on the market have been modified by professional home staging services. These houses are in a good position to sell quickly in comparison to a home that looks cluttered, overwhelming, and 'lived in'. Of course, the buyer may understand it is a previously-owned home, yet they want to envision it as a 'new' home. Home staging and design makes the home appear brand new rather than used.
Are you looking to sell your house? Has your home been on the market for too long? Think about improving the look of your 'product'. Think about using home staging services.
Tuesday, January 19, 2010
Wednesday, January 6, 2010
Professional Homestaging and Design on YouTube!
Hey all,
Professional Homestaging and Design has posted their first video on YouTube.
The video contains various photos of rooms that we have staged and is intended to help provide examples of our work for our clients.
Click the link below to watch the video on YouTube right now!
http://www.youtube.com/watch?v=_r1n7MNd9KY
Professional Homestaging and Design has posted their first video on YouTube.
The video contains various photos of rooms that we have staged and is intended to help provide examples of our work for our clients.
Click the link below to watch the video on YouTube right now!
http://www.youtube.com/watch?v=_r1n7MNd9KY
Floor to Ceiling: GREEN
When preparing your home for sale, keep in mind that many buyers are thinking green – not only in terms of how much “green” they need to give you but how much “green” they’ll be getting back with their new home.
There are several ways to help improve your green thumbprint in your home.
Starting from the ground up, there are currently several green and sustainable options for stylish and durable flooring. Bamboo, cork, leather, sustainable/ reclaimed wood, recycled tile, and stained concrete are just a few of the options available to you. These varying materials and product styles allow you to create the ideal atmosphere for your particular style of home to make it appealing to the most buyers. Not only are these items stylish, they are also good for the environment AND the health of the residents of your home. Carpets not only give off toxins, but also can aggravate allergies.
Moving up to eye level in your home, if your budget allows, it is recommended to purchase EnergyStar appliances. You can create added appeal and dollar signs to your potential offers with energy efficient refrigerator, oven, dishwasher and/or microwave. More information on EnergyStar appliances can be found at www.energystar.gov.
More budget friendly options for creating a green environment in your home are as simple as refreshing your home with a few coats of zero/low VOC paints and using compact fluorescent bulbs to light up your home. Volatile organic compounds release as toxic gases into the home when painted. Zero to low VOC paints cut down on these gases and make your home more appealing to buyers. Replace incandescent bulbs with CFB’s in overhead lighting/fans, task lighting, table lamps, and exterior lighting for biggest impact. CFB’s save money in the long-run and come in many new styles/hues to help you light up the home of your potential buyer’s dreams.
Doing one or all of these green improvements to your home will help you bring in the most green with every offer you receive.
For staging green options, check out Professional Home Staging and Design. They offer many environmentally friendly techniques and services to get your home sold fast!
There are several ways to help improve your green thumbprint in your home.
Starting from the ground up, there are currently several green and sustainable options for stylish and durable flooring. Bamboo, cork, leather, sustainable/ reclaimed wood, recycled tile, and stained concrete are just a few of the options available to you. These varying materials and product styles allow you to create the ideal atmosphere for your particular style of home to make it appealing to the most buyers. Not only are these items stylish, they are also good for the environment AND the health of the residents of your home. Carpets not only give off toxins, but also can aggravate allergies.
Moving up to eye level in your home, if your budget allows, it is recommended to purchase EnergyStar appliances. You can create added appeal and dollar signs to your potential offers with energy efficient refrigerator, oven, dishwasher and/or microwave. More information on EnergyStar appliances can be found at www.energystar.gov.
More budget friendly options for creating a green environment in your home are as simple as refreshing your home with a few coats of zero/low VOC paints and using compact fluorescent bulbs to light up your home. Volatile organic compounds release as toxic gases into the home when painted. Zero to low VOC paints cut down on these gases and make your home more appealing to buyers. Replace incandescent bulbs with CFB’s in overhead lighting/fans, task lighting, table lamps, and exterior lighting for biggest impact. CFB’s save money in the long-run and come in many new styles/hues to help you light up the home of your potential buyer’s dreams.
Doing one or all of these green improvements to your home will help you bring in the most green with every offer you receive.
For staging green options, check out Professional Home Staging and Design. They offer many environmentally friendly techniques and services to get your home sold fast!
The Importance of "The Pause Effect"- Part 1
The "Pause Effect" is what I like to call the 2-5 seconds extra a potential buyer spends looking at a certain MLS listing photo over others posted online.
With potential home buyers spending hours clicking through photos online, what can a listing agent do to make the potential buyer "pause" on theirs?
To find this out I went to the source, potential buyers.
While speaking with potential buyers in the Raleigh/Durham area, I asked "What makes you "pause" when looking at photos online as opposed to just clicking through?"
I received various responses, here are some of them:
"When I see an empty room I just look at wall color, flooring, and size, then click"
"If the photos look blurry it irritates me and I probably won't even look at the rest of the pictures"
"I like seeing how they (the owner) decorated their house to see if my furniture would fit"
"I'll pause to look at the trash they have piled up"
After receiving the initial responses from the potential buyers, I asked them about the importance of the decor specifically.
Here are some of the responses I received:
"Sometimes you can tell how old a home is by the decor"
"If they don't have nice furniture I'll sometime pause to tell my husband to come look at how bad it is"
Taking these critiques into consideration, you now know that their are two types of pauses that can occur: Positive and Negative.
In part 2 of this blog I will delve deeper into how to create a Positive Pause Effect and the positive results that will occur!
If you are looking to sell your home and want to increase your "Pause Effect", we can help. Professional Home Staging and Design is experienced in creating a look to sell!
With potential home buyers spending hours clicking through photos online, what can a listing agent do to make the potential buyer "pause" on theirs?
To find this out I went to the source, potential buyers.
While speaking with potential buyers in the Raleigh/Durham area, I asked "What makes you "pause" when looking at photos online as opposed to just clicking through?"
I received various responses, here are some of them:
"When I see an empty room I just look at wall color, flooring, and size, then click"
"If the photos look blurry it irritates me and I probably won't even look at the rest of the pictures"
"I like seeing how they (the owner) decorated their house to see if my furniture would fit"
"I'll pause to look at the trash they have piled up"
After receiving the initial responses from the potential buyers, I asked them about the importance of the decor specifically.
Here are some of the responses I received:
"Sometimes you can tell how old a home is by the decor"
"If they don't have nice furniture I'll sometime pause to tell my husband to come look at how bad it is"
Taking these critiques into consideration, you now know that their are two types of pauses that can occur: Positive and Negative.
In part 2 of this blog I will delve deeper into how to create a Positive Pause Effect and the positive results that will occur!
If you are looking to sell your home and want to increase your "Pause Effect", we can help. Professional Home Staging and Design is experienced in creating a look to sell!
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